August 30, 2010 at 09:00 AM EDT
New Leaf Brands Expands Statewide in California Through 17 Distributors

OLD TAPPAN, NJ -- (Marketwire) -- 08/30/10 -- New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, today announced the addition of 17 new distributors in California through its agreement with Coast Brands Group, LLC. All 17 distributors, which service the entire state canvassing more than 25,000 retail outlets, will market and sell New Leaf's 11 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

Reaching more than 25,000 retail outlets, the distributors will provide New Leaf with statewide distribution. The new distributors service every major retail grocery, convenience, gas, drug and club chain. Target chains include Ralphs, Vons, Albertsons, Safeway, AM/PM, Circle K, 7-Eleven, Raley's, Gelson's, Bristol Farms, among many others. Independent outlets such as bars, restaurants, delis, pizzerias, health food stores, hotels, venues, supermarkets, liquor stores, small/large independent stores, convenience stores and other retail establishments will also be serviced.

Eric Skae, New Leaf President and CEO, stated, "Our relationship with Bob Groux and his team at Coast Brands has been nothing short of amazing. In 2 short months, Coast Brands has executed on their marketing plan for statewide expansion in California for New Leaf beverages. The new distributor agreements provide immediate access to more than 25,000 retail outlets. We have sampled New Leaf's 17 beverage flavors to several of the most well know retailers in the West with very positive results. We look forward to working with our new distributors and further broadening our presence in other states in the West."

Bob Groux, Founder of Coast Brands Group, commented, "We are very pleased with the positive response we have received towards New Leaf from our top distributors and retailers in California. New Leaf's line-up of healthy ready to drink teas and lemonades are an immediate success and should gain popularity and loyalty from customers. I am very pleased with our teams' ability to execute and move quickly on the New Leaf Marketing plan. We continue to gain momentum at major retail chains and independent retail accounts in all channels of distribution including grocery, drug, convenience, gas, and independent delis and eateries. We are signing up new retail accounts daily to offer the great tasting beverages of New Leaf."

About Coast Brands Group, LLC
Coast Brands Group, LLC is a brand representation and consulting services firm located in Newport Beach, California and is the leading provider of concept-to-market solutions for beverage brands looking to establish or expand distribution and sales on the West Coast. Coast Brands represents approximately 30 distributors that together reach over 30,000 retail accounts in California, Arizona and Nevada. For more information, please visit http://www.coastbrands.com/

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

In the US, the refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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Contacts:
Company:
David Tsiang
CFO
New Leaf Brands, Inc.
dtsiang@newleafbrands.com
(201) 784-2400
Media:
Bill Sipper
COO
New Leaf Brands, Inc.
Bill@newleafbrands.com
(201) 784-2400 x 11

Investors:
Alan Sheinwald/Mark McPartland
Alliance Advisors, LLC
asheinwald@allianceadvisors.net
markmcp@allianceadvisors.net
(914) 669-0222

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