December 08, 2010 at 08:30 AM EST
New Leaf Wins "Best Non-Carbonated Beverage" at BevNet Live Winter 10
Lemonades Win Best of Show in the Category

OLD TAPPAN, NJ -- (Marketwire) -- 12/08/10 -- New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced its new line of lemonades have been named the winner of the "Best of 2010 Non-carbonated Beverage" award at the BevNet Live Winter 10 forum. New Leaf's new product line of four lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar, stole the show. Eric Skae, President and Chief Executive Officer of New Leaf Brands, accepted the award Monday December 6th at the BevNet Live: Best of 2010 Awards presentation dinner. BevNet Live 10 is the premier beverage industry event being held December 5-6 at the Lowes Hotel in Santa Monica, California.

Eric Skae, New Leaf President and CEO, stated, "We are honored and excited to receive the Best of 2010 award for our Lemonades at BevNet Live. Not surprising, we received overwhelming demand for our new lemonades when they hit the market earlier this year, selling out the first three production runs in record time. The award exemplifies what our dedicated fans already know about our beverages, they 'Just Taste Better™', but what else would you expect from the Official Beverage of Taste™? Our overall case sales for our full beverage line-up continue to gain momentum in our key markets as more and more chain stores stock the shelves with New Leaf. We expect even greater demand as we enter the New Year, and add new great tasting flavors to our line-up, which we are sure will take the beverage world by storm."

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

In the US, the New Leaf's refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).

About BevNet:
BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. Since its inception in 1996 BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.

Contacts:
Company:
David Tsiang
CFO
New Leaf Brands, Inc.
dtsiang@newleafbrands.com
201.784.2400 x 15

Media:
Bill Sipper
COO
New Leaf Brands, Inc.
Bill@newleafbrands.com
201.784.2400 x 11

Investor:
Alliance Advisors, LLC
Alan Sheinwald
asheinwald@allianceadvisors.net
Mark McPartland
markmcp@allianceadvisors.net
(914) 669-0222

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