May 03, 2011 at 08:30 AM EDT
New Leaf Brands Goes Digital With a Bang
Celebrity, Social Media and Engagement Meet at New Leaf

OLD TAPPAN, NJ -- (Marketwire) -- 05/03/11 -- New Leaf Brands, Inc. (OTCBB: NLEFE) has signed an agreement with Lone Wolf Inc. dba LWI, a business development firm specializing in social and digital media marketing. LWI will be coming in to help the beverage giant take the next step into the digital and social era. New Leaf Brands is well known for using the slogan, "It just tastes better" throughout the internet and social markets. They are continually developing new technologies and distribution relationships that give their customers greater access to the brand.

New Leaf Brands has a great tasting lineup of white, black, blue and green teas along with natural lemonades in multiple flavors. "We are very excited to work with LWI," said Eric Skae, CEO, New Leaf Brands. "Teaming up with LWI to provides us with access to the hundreds of millions of people in the social media community and is an exciting development for our company. The reach that LWI's platform gives us will enable us to separate ourselves from the pack going forward."

Lone Wolf CEO Eric Rice states, "New Leaf is a tremendous partner and this agreement exemplifies their dedication to innovation and interaction in the beverage industry. I think they are truly going to revolutionize the way beverages are developed and sold." "This collaboration underscores our commitment to excellence in serving the needs of both our customers and our investors. From here out, people will be able to have a role in the future of New Leaf Brands, beyond just drinking the product -- this is a very special time," said Skae.

Initially, LWI will provide New Leaf with social, digital and mobile consulting and a web based platform where users can sign up and engage with New Leaf. Then, LWI will align the brand with certain celebrities and professional athletes that truly drink and enjoy New Leaf to help engage the social media audience even further. This alignment will produce a very interactive community where the everyday average person has the ability to engage with some of their celebrities and maybe even share an ice cold beverage that "just tastes better."

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product born out of that vision and now is available to consumers in 14 unique flavors -- including 4 lemonades -- at over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf beverages are sweetened with 100% organic cane sugar. For more information, please visit www.newleafbrands.com.

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

Contact:
David Tsiang
New Leaf Brands, Inc.
CFO
(201) 784-2400
dtsiang@newleafbrands.com

Alan Sheinwald
Alliance Advisors, LLC
President
(914) 669-0222
asheinwald@allianceadvisors.net

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