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June 14, 2012 at 09:08 AM EDT
Single Touch Systems Powers Mobile Messaging Solution for Hero Media Group

Single Touch Systems Inc. (Single Touch) (OTC BB: SITO), a technology based mobile media solutions provider that enables businesses, advertisers and brands to easily connect with customers through its patented technologies, announced today that it has developed a white-label product/solution around its proprietary mobile messaging platform to be sold by Hero Media Group.

Based in River Edge, NJ, Hero Media Group is an award winning integrated advertising agency whose clients include CA Technologies, Sharp Electronics, Cartridge World, Total Defense, Coach USA, Frost King, Verizon and Nike. Under this arrangement, Single Touch Systems will enable Hero Media to leverage its Web-based interface for mobile campaign management. Single Touch will receive an upfront development fee and a minimum monthly recurring revenue guarantee, offered as a Software as a Service (SaaS).

The initial collaboration between Single Touch and Hero Media is to develop a sales force mobile solution for Total Defense Inc, the leading solutions provider to combat cybercrime. Understanding the need to deliver timely product and pricing updates, along with promotions and incentives to a disparate sales force, Total Defense, Inc. will be the first of Hero’s clients to launch this platform. .

“Single Touch makes what agencies do better and richer. This marks a first of what we see as an enormous opportunity to leverage the power of our platform to help marketing, creative and advertising agencies deliver a productized service offering to their clients,” noted James Orsini, Chief Executive Officer of Single Touch Inc. “We are thrilled that Hero Media has grasped the power of our proprietary mobile messaging platform and excited to explore additional ways in which we can work together to make the integrated campaigns they create and manage for their clients more effective. In today’s evolving market, agencies are tasked with efficiently delivering their clients’ messages to a diverse and highly dispersed group of targets, including customers and in the case of Total Defense, its sales force. Single touch empowers our partners to deliver a meaningful return on investment on their mobile media spend.”

Mr. Orsini continued, “Our work with Hero Media and Total Defense takes us beyond marketing and advertising and into the world of sales support and CRM. Hero Media understands that a well informed sales force is central to the success of any organization. Given its efficiency, mobile messaging is proving to be the next generation of sales force communications.”

Commenting on the relationship, Greg Brancaleone, EVP and Director of Client Services for Hero Media Group, noted, “Traditional advertising and communications channels need to be enhanced. Going forward, marketing and advertising campaigns, as well as sales support and CRM must include a robust mobile component. We believe that Single Touch is at the forefront of mobile media, with the technology, insight and understanding to provide us with a flexible and cost effective mobile communications solution. We look forward to expanding this important relationship over time.”

About Single Touch Systems Inc.

Single Touch Systems Inc. (SITO) is a technology based mobile solutions provider serving businesses, advertisers and brands. Through patented technologies and a modular, adaptable platform, SITO’s multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices, with information that engages interest, drives transactions and strengthens relationships and loyalty.

For more information about Single Touch Systems Inc visit: www.singletouch.net

About Hero Media Group

Hero Media Group is the “nimble” integrated advertising agency with a "HERO" culture. The company does not think in terms of advertising solutions, rather, it strives to develop business building solutions. Hero Media achieves “ideas that create action” through a combined core team of industry leaders in creative, production, account services and technology and a “go-to” SWAT team of niche advertising and marketing professionals. Together this dream team approaches client goals strategically and efficiently, always finding the big idea that is unique and results-based at its core. This process all hinges on the foundation that Hero, as a team, must first garner the needed product/service intelligence through a combined client and self approached education, never resting until the goal of becoming the marketing hero is realized.

About Total Defense, Inc.

Total Defense, the leading provider of solutions to combat the growing threat of cybercrime, protects over 40,000 businesses and over 4 million consumers from the growing epidemic of cybercrime and malware. It provides multiple layers of digital security through desktop, mobile device, web gateway and cloud based solutions. They go "beyond protection to secure everyday" by ensuring its customers receive the level of service and support they require in an ever changing threat landscape. Total Defense is a former business of CA Technologies, one of the largest information technology companies in the world. Its major centers of operation are in New York, Silicon Valley, India, and Europe.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks and uncertainties and reflect Single Touch’s judgment as of the date of this release. These statements include those regarding strategy, growth and future operations. Actual events or results may differ from Single Touch’s expectations. The risks and uncertainties include reliance on brand owners and wireless carriers, the possible need for additional capital, as well as other risks identified in Single Touch’s most recent Form 10-K filing with the SEC. Single Touch disclaims any intent or obligation to update these forward-looking statements beyond the date of this press release, except as may be required by law.

Contacts:

KCSA Strategic Communications
Jeffrey Goldberger, 212-896-1249
jgoldberger@kcsa.com
or
Rob Fink, 212-896-1206
rfink@kcsa.com
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