(PRBuzz.com) February 20, 2012 -- A leading Australian astrology company now receives eight times as many orders for baby astrology reports within the child's first week of birth as when the business began in 2005.
Elizabeth Ball, of luxury astrology report company It's In The Stars says that the rate of parents ordering BabyStars reports for their week-old babies has increased eight-fold since 2005 when she began,
"These days, parents want to know all about their child's personality and profile as soon as possible, so I'm receiving orders within a week of the child being born, if not on the day itself," Elizabeth Ball said.
The 45-50 page reports, which contain up to 20 years of fascinating information about the child based on his or her birth details, are hand-assembled, printed on premium paper and sent via free shipping worldwide.
When Elizabeth Ball began her luxury astrology business, 63% of her orders were for children aged six months and older.
"Now 62% of my orders are for babies under six months, with 15% being for those aged a week old or less, so this age group has grown significantly from just 2% of orders in 2005."
Today, she has repeat customers returning to buy BabyStars astrology reports for their second and third children, for their grandchildren and for their nieces and nephews, or children of their best friends and colleagues.
"Originally, people used to order the BabyStars reports for their own children, but now they buy them as personalised baby gifts," Elizabeth Ball said. "It's gotten to the stage where if someone's had a baby, they'll be asked, 'Did you get a BabyStars report?'"
In 2011, she expanded her product line to include boxed gift certificates ("great for a baby shower as they don't have any expiry date and you can give them before the baby is born") and luxury baby gift baskets, which include a BabyStars astrology gift certificate.
"People order these as an indulgent gift for new mothers and they're popular as a group gift for a work colleague, too," Elizabeth Ball said.
It's In The Stars will be launching a new baby astrology product at the Melbourne Baby & Toddler Show, 30 March-1 April 2012.
Elizabeth Ball of It's In The Stars at www.itsinthestarsonline.com has delighted thousands of couples and parents with her beautifully designed, hardcover luxury astrology reports as unique personalized gifts since 2005.
For more information, contact Elizabeth Ball at firstname.lastname@example.org or call +61 414 229 338.