AUSTIN, Texas, March 29, 2012 (GLOBE NEWSWIRE) -- Bazaarvoice (Nasdaq:BV) today released the third edition of The Conversation Index, its quarterly research series that turns social data into specific insight to help brands put consumers at the heart of their businesses. With access to more than 11 million customer conversations happening on brand sites each year, The Conversation Index pinpoints what consumers think of products, what is important to them and how they want to interact with brands and fellow consumers.
The Conversation Index, Volume 3: 30-Second Take-Aways
The latest edition of the Conversation Index moves beyond the standard "how can brands influence consumers" paradigm and asks, how can consumers instead influence brands so that they can best serve them? Insights gleaned from the study provide direction from consumers to brands on how to engage and support them online and in store. The Conversation Index, Volume 3 is immediately available with previous editions at The Conversation Index. Key findings include:
In-Store Shoppers Still Social
Half of consumers who give online feedback bought the product in a store versus online.
Mobile Surges in the Evening - and iPad Rules the Night
Half of all mobile browsing and buying takes place after normal business hours.
Facebook Users Choose Engagement over Shopping
Consumers that contribute on a brand's site write differently than those who give feedback via Facebook.
Consumers Are Telling Brands What to Change
Twelve percent of all reviews include suggestions about how to improve products.
Comments on the News
Bazaarvoice, a leading social software and data analytics company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA.
Bazaarvoice helps clients create social communities on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice's global network of client websites and mobile devices, which allows manufacturers to connect directly with customers. The social data derived from online word of mouth translates into actionable insights that improve marketing, sales, customer service, and product development. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, Paris, Stockholm and Sydney. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
CONTACT: Media Contact: Emily Brady Brady PR on behalf of Bazaarvoice, Inc. 650-692-6107 firstname.lastname@example.org