Research and Markets (http://www.researchandmarkets.com/research/9pc43z/investing_in) has announced the addition of Javelin Strategy & Research's new report "Investing In Wearables for Financial Services - Why Now?" to their offering.
Notable financial institutions, technology vendors, and app developers such as Barclays, U.S. Bank, Wells Fargo, Fiserv, and PayPal are scrambling to demonstrate that wearables such as Google Glass and smartwatches can deliver financial alerts, serve up relevant marketing offers, pay for goods and services, and give consumers greater digital control over their finances.
Applying the logic behind Javelin's Customer-Driven Architecture, this report examines current wearables experiments such as Google Glass, smartwatches, and fitness bands; how wearable technology is likely to evolve and why; and five conditions that must be true for wearables to become pervasive. The report also lays out how consumer demand and FI investment in wearables will unfold in three phases, outlines the short- and long-term return on investment (ROI) for wearable investments, and prescribes ways financial services innovators can invest now to lead the way with smartwatches, experiments with Glass, and game-changing wearables of the future that deliver hands-free, voice-activated control.
Primary Questions
- Why wearables - and why now?
- Why will wearables become pervasive, must-have tools?
- How will wearables evolve beyond today's smartwatches, Google Glass, and fitness bands?
- Where will wearables establish beachheads first?
- Where do financial services fit in?
- How should financial services innovators be investing now in wearables?
- What financial features are likely to gain traction with consumers first?
Key Topics Covered:
1. Overview
2. Executive Summary and Recommendations
3. Why You'll Want Wearables One Day, Too
4. Why the Evolution of Wearables Matters Now
5. Five Conditions Necessary for Wearables to Become Pervasive
6. Where Wearables Will Establish Beachheads First
7. Where Financial Services Fit In
8. Appendix
9. Endnotes
10. Methodology
11. Related Research
12. Companies Mentioned
- AllSeen Alliance
- Apple
- AT&T
- Barclays
- Cisco
- Dell
- Diane von Furstenberg
- Disney
- Eaze
- Fiserv
- Fitbit
- Halifax Bank
- Intel
- Lenovo
- LG
- Luxottica
- Lyft
- Microsoft
- Motorola
- Open Interconnect Consortium
- Panasonic
- PayPal
- Pebble
- Qualcomm
- Ringly
- Samsung
- U.S. Bank
- Wells Fargo
- Yelp
For more information visit http://www.researchandmarkets.com/research/9pc43z/investing_in
Source: Javelin Strategy & Research
Contacts:
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Computing
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