GEICO Mobile inspires personalized digital experience with Quick Messaging

GEICO Mobile's digital interactions with its customers just got even better with the roll out of Quick Messaging, a new interactive mobile app feature, designed to inspire a more personalized experience for mobile fans.

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Quick Messaging is a text-based, in-app messaging function that allows mobile users to converse directly with GEICO in real-time from their Smartphones or tablet. Mobile users can ask questions about their insurance needs and get a response from a GEICO counselor in a matter of minutes. Quick Messaging also alerts customers via push notification when a response has been received, eliminating the need to wait for a reply or seek an inquiry via the telephone.

“Our customers lead active lifestyles, so it’s important they are able to get the answers they need in a timely manner,” said Pete Meoli GEICO director of mobile and digital experience. "Quick Messaging is a new innovative digital feature that will enhance and expedite their personal interactions with GEICO."

Meoli mentioned that this new messaging solution allows mobile customers to start a digital conversation in one self-service channel (mobile app) and pick up that same conversation hours later in another channel (tablet app). "The new features of GEICO Mobile gives customers control of the interaction so they can continue with their day-to-day activities instead of being held captive waiting for information," said Meoli.

The updated version of the GEICO Mobile App is available on iTunes for the iPhone; and in the Android Play Store for Android Smartphones. For more information, please visit www.geico.com/about/mobile-apps/.

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