The Argument For Investing In True Fan Engagement
July 30, 2015 at 12:00 PM EDT
Following the launches of brand-centric services on sites like Facebook, YouTube, LinkedIn, and Google+, social media was the place for businesses to acquire new users and engage their fans. This seemed like an efficient way to get exposure: Businesses could essentially “rent” a spot on Facebook, much like a small shoe brand could rent a store in the mall to take advantage of… Read More