Twitter says that 70 percent of its users come from outside the U.S. at the moment, and so it makes sense that this is where it is also investing more to grow the rest of its business. Today the company announced that it has appointed another sales executive to beef up its efforts outside its home market.
Stephen McIntyre, most recently of Google, will be overseeing Twitter’s international self-serve business, based out of Dublin. His appointment comes about a week after reports emerged that Shailesh Rao, currently based in New Delhi, India, would be leaving Google to join Twitter. Rao is now Twitter’s new VP of International Revenue.
Both announcements were “officially” announced on Twitter by Adam Bain, the company’s overall revenue chief.
Both McIntyre and Rao had been with Google for years and played a significant part in Google’s international growth.
McIntyre is the latest hire for Twitter’s office in Dublin, opened in September last year. According to his LinkedIn profile — not updated to include the Twitter news at the time of this writing — he was senior director, new media products and platform at Google. That job was also based in Dublin. McIntyre had been with Google since 2005, working in a variety of jobs in sales for the search giant.
Rao, meanwhile, who had been with Google since 2007, will be tasked with on matching up Twitter’s consumer growth with revenue.
While McIntyre is looking after a specific platform, it looks like Rao might have a wider remit. That could include licensing deals along the lines of the one announced earlier this week between Yandex and Twitter to provide real-time search results. Although there were no financial terms revealed with that announcement, a similar one between Twitter and Microsoft to provide similar data for Bing was reported to be worth $30 million.
The hires come at the same time that Twitter is looking to expand its employees outside the U.S. That hiring drive has also seen the company looking for additional staff to manage PR as well as people to focus on content from specific verticals, such as sports.