PR Log - May 30, 2012 - (Orlando, FL, May 2012)—BATERBYS ART GALLERY was named Best of Show by the National Auctioneers Association and USA TODAY newspaper at the recent Marketing and Advertising Competition, besting more than 650 entries. Along with this impressive accolade, Orlando’s “Best Art Gallery” also took in a host of other awards in the competition, including top honors in the Postcards (Personal Property); Postcards (Benefit); Catalogs (Benefit); Newsletter; Bidder Card; Auction Promotion Signage, Vehicle & Outdoor Advertising; E-Newsletter; and Company Newsletter categories.
The National Auctioneers Association (NAA) Marketing Competition is a contest among its members that allows auction professionals the opportunity to highlight their innovative creations over the past year while vying for top awards for marketing and advertising materials. The annual competition is presented in partnership with widely circulated newspaper USA Today.
The National Auctioneers Association said “creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company.” In an economy where purchasing art can be seen as a luxury, Baterbys is well-known for its creative and innovative ways to deliver the message of the brand promise to its audience. Headquartered in Orlando, Florida, Baterbys Art Gallery has been in the art industry for over 25 years. Its expertise in art is unparalleled and this translates to excellence in marketing.
This is not the first time Baterbys has won such accolades. Last year, it took home six awards in the same competition in the Multi-color Advertising, Newspaper; Catalogs (Collectibles and Personal Property); Postcard (Collectibles and Personal Property; Business Newsletter; E-Newsletter/E-Promotion and Auction Presentations categories. In 2010, Baterbys also won Best of Show and the first prize in Sale Catalogs, Postcards, Business Newsletter, Website, Online Marketing Campaign & Broadcast/Audiovisual Presentation categories.
Within the state of Florida, Baterbys also won the Best of Show for the Marketing and Advertising awards sponsored by the Florida Auctioneers Association in 2011 and in 2009. For the past three years, the company won for the Catalogs and Postcards (Collectibles/Specialty Items), Business Promotion (for Business Newsletter) and Broadcast/Audiovisual (for AV/DVD) categories. For more information about Baterbys, visit http://www.baterbys.com/