We Want to Hear From You: What's Your Black Friday Holiday Shopping Strategy?

"Black Friday" was once known as the day that holiday shoppers rose before dawn to get in line at their favorite retailer for once-a-year discounts. In recent years, however, Black Friday has morphed into a month-long retailing bacchanalia that's defined by extended in-store hours, Internet-only deals and smartphone-user specials. The National Retail Federation estimates that 138 million shoppers will hit stores this weekend, and merchants hope that will signal a full-fledged return of reticent U.S. consumers. After two straight seasons of lackluster holiday sales results, eager retailers used their best efforts to jumpstart this year's holiday shopping season, rolling out more Pre-Black Friday deals than ever before. Electronics specialist Newegg Inc. even held a "Black November" campaign starting after Halloween.