PACIFIC GROVE, CA -- (Marketwire) -- 06/21/12 -- Elegant Illusions, Inc. (PINKSHEETS: EILL) announces that same store sales for the month of May 2012 were flat against sales for May 2011 and were down 16% Company wide against May 2011 figures. However, the Company wide percentage of loss would have been much greater without the bright spot of art sales, which posted an approximate 90% increase from 2011.
Greater contact with past clients through email as well as a blend of added moderate price points and staff support is contributing to sales.
The single most contributing factor in possible sales growth has been the development of fine art sales in the Company.
The Company continues to be debt free with a PCAOB audited financial and has the potential to list on a higher exchange when conditions are correct.
Company wide figures are based on the revenues of 7 stores in 2011 versus revenues of 7 stores in 2012.
Elegant Illusions, Inc. is engaged primarily in the created gem jewelry business with 8 specialty stores across the continental United States. The Company also has art galleries in Carmel, Vail and New Orleans that are contributing a greater share of sales to the Company.
This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.
Elegant Illusions, Inc