On June 23, social media agency, fishbat, releases another edition of "fishbat Splash," which highlights Facebook hitting one million advertisers, its addition of photo comments and Twitter's #FollowMe feature.
According to the "fishbat Splash" video, Facebook hit one million active advertisers on Tuesday after opening the platform in 2007. "Active" means that those advertisers have created a Facebook ad in the past 28 days.
fishbat COO and Splash host, Scott Darrohn, says it's a pretty big achievement to accomplish in just six years. "Facebook advertising has become an essential component to the digital marketing industry," he says. "Facebook has made its advertising platform almost completely indispensable. The social networks holds an extreme amount of data on all of its users, but that data could be used to target highly specific demographics. Advertisers love that."
Facebook also began rolling out photo comments this week, the video says. Previously, users would have to use a URL to comment with a photo, while being redirected to the webpage version of the image. Now, users are able to reply to a post by uploading a picture directly into the comment.
Darrohn says the new feature is just another way for brands and people to interact with each other. "Social media is all about engagement and expressing yourself," he says. "Adding photo comments is just another way people can interact and it's a feature people have expressed interest in for a while."
Lastly, the video discusses Twitter's new #FollowMe feature, which creates videos that depict a user's digital footprint on the social network. It compiles top tweets, pictures, videos, favorites, followers and interactions, while packaging it in a shareable video format. Darrohn says it's a useful feature that could help brands highlight their social activity. He also says that it could be a portfolio-enhancing feature for individual Twitter users looking for jobs in digital media.
fishbat, Inc. is an award-winning, full-service Internet marketing company and social media agency. We're branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.
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