LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

There’s been a lot of discussion and debate around the benefit to brands of building a presence on Facebook and Twitter. At the same time, LinkedIn has been ramping up its efforts to get brands to create content and promote it through advertising. To illustrate the benefits of building a successful sponsored group, LinkedIn pointed me to Connect: Women’s Professional Network, which was… Read More