PBTEEN TO OPEN STORE IN SCOTTSDALE AT KIERLAND COMMONS

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced the opening of its PBteen store at Kierland Commons in Scottsdale, AZ. PBteen and Pottery Barn Kids will open a combined location on Friday, July 18 at 10:00 a.m. This will be the 18th PBteen location in the United States. To celebrate, the first 250 customers to visit PBteen on opening day will receive a free gift and a chance to win one of four PBteen gift cards valued at $250.

Image courtesy of PBteen

The PBteen store will open with its fall 2014 collection, including items from the brand’s second collaboration with designers and fashion stylists Emily Current and Meritt Elliott. This exclusive collection reflects Emily & Meritt’s classic Americana design sensibility through vintage-inspired, yet modern, home furnishings and accessories. The collection blends feminine and whimsical details with a touch of rock and roll to create a one-of-a-kind collection of furniture, bedding, lighting, wall décor and decorative accessories.

Just in time to get a jump start on back-to-school shopping, both the PBteen and Pottery Barn Kids stores will showcase a colorful assortment of gear, including backpacks, lunch totes and accessories. The new 2014 PBdorm collection will also be highlighted in-store, featuring a variety of XL twin sheets, task lighting, storage solutions, decorative accessories and more to create the ultimate home away from home. It’s all designed to help teens create a room that reflects their personal style.

The PBteen store will be anchored around PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

“We’re excited to open our first PBteen store in Arizona at Kierland Commons,” said Sandra Stangl, President, Pottery Barn Brands. “As PBteen continues to grow, we’re thrilled to open more retail stores to give customers the opportunity to experience the brand in a different way. This combined location with Pottery Barn Kids brings two of our brands under one roof to make shopping across our brands easier and give parents a one-stop resource for all their back-to-school needs.”

Pottery Barn Kids will feature an expanded Design Studio, a resource for parents and parents-to-be looking for advice and inspiration to create their dream nursery, kid’s bedroom, play and study spaces. Offering complimentary, expert advice on everything from room design to party planning tips, customers can consult with Design Specialists in-store or make an in-home appointment. Pottery Barn Kids is also introducing in-store monogramming services at the new location.

Store Location:

Pottery Barn Kids and PBteen
Kierland Commons (between Talbots and Barnes and Noble)
Scottsdale, AZ 85254
Store Hours: Monday - Saturday 10:00 a.m. – 9:00 p.m., Sunday 12:00 p.m. – 6:00 p.m.

Grand Opening Details:

Friday, July 18, 2014

• PBteen: The first 250 customers to visit the PBteen store on opening day will receive a free PBteen back sack, plus four lucky winners will find a surprise PBteen gift card inside their bag valued at $250.
• Pottery Barn Kids: Appearance from Clancy the bear with mini-plush Clancy giveaway. While supplies last; giveaway begins at 10 a.m.

Saturday, July 19, 2014

• PBteen: Live DJ, 12:00 p.m. – 6:00 p.m.
• Pottery Barn Kids: Children’s face painter, 1:00 p.m. – 3:00 p.m.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children’s home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Pottery Barn Kids operates 82 company-owned stores in the United States, Canada and Australia, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 12 stores in the Middle East. Pottery Barn Kids is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.

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