Movie Theaters May Be Getting More Interactive, Thanks To Audience Entertainment’s SDK
August 21, 2014 at 19:51 PM EDT
You may soon be doing more twisting, turning, and jumping around when you go to the movies, if startup Audience Entertainment succeeds in launching a new type of in-theater interactivity. The company’s technology basically allows audiences to play together, usually as part of an ad campaign. Imagine standing up with everyone else in the room, then waving your arms left and right in unison… Read More