On Monday Apple denied reports that it was shuttering Beats Music, the subscription-based streaming arm of Beats Audio, and Apple's largest acquisition to date.
It's now clear Beats Music will be rebranded, probably with an eye toward inclusion in a future version of iTunes.
When might that rebrand happen? Re/code's John Paczkowski has an educated guess: in February, alongside the Grammy Awards.
"Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8," he wrote.
Even if it gets a new name, Beats Music isn't going anywhere. Apple CEO Tim Cook recently told Charlie Rose he "couldn't sleep" after using the service.
See Also:
- Apple CEO Tim Cook Gets Bailed Out By Apple PR Before He Slips Up And Says Something About Apple TV In An Interview
- Masked Gunmen Target Berlin Apple Store And Steal iPhone 6 Money
- Bono Once Told Steve Jobs He Thought iTunes Looked Ugly
SEE ALSO: Bono Once Told Steve Jobs He Thought iTunes Looked Ugly
