Watch Jeff Goldblum’s GE Link Spot, The Smartest Smart Home Ad Ever

 Hey, who here gets excited about smart lightbulbs? Probably four of you raised your hands, and two of them were me. GE has taken a different approach to selling its new Link connected bulbs, eschewing sales pitches of convenience and connectivity in favor of trotting out a shirtless (and well-preserved) Jeff Goldblum. The celebrated chaos theoretician is doing what’s known as… Read More