Skin Care in Ireland - New Market Study Published

Boston, MA -- (SBWIRE) -- 10/24/2014 -- Skin care was valued at EUR121 million in 2013, up 1% in current terms on the previous year. Despite several years of economic uncertainty, skin care has continued to defy the odds and see year-on-year growth since the economic crash in 2008. Skin care is perceived as an essential part of Irish consumers' beauty routines, like colour cosmetics. This is particularly the case among females. However, more and more males are also showing similar purchasing behaviour.