4 Secrets to Writing an Effective Value Proposition for Financial Advisors
February 15, 2015 at 07:00 AM EST
As both a marketing and sales professional, one of the hardest things I’ve ever had to create and articulate in my career has been either my own personal or my company’s value proposition. It’s definitely not a feat to be underestimated and it is something that is often over engineered to a point...