ChapStick® Announces Actress Rachel Bilson as New Brand Spokesperson

Pfizer® Consumer Healthcare, the makers of ChapStick®, America’s favorite lip balm, today announced actress Rachel Bilson as the brand’s newest spokesperson. Rachel will appear in a robust marketing campaign to elevate the importance of skincare for lips and communicate the iconic brand’s continued innovation.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160111005778/en/

Rachel’s partnership with the brand will focus on the advanced skincare line featuring ChapStick® Total Hydration 100% Natural, an-age defying formula that is available in two different flavors – Fresh Citrus and Soothing Vanilla. These two unique formulas contain 100% natural ingredients including argan oil and natural butters such as shea and mango. Rachel will play an integral role in spreading the word about the beautifying and skincare benefits of the new products and how the ChapStick® brand continues to deliver advanced products to consumers.

"Living a busy life on and off the camera, I do take the necessary time for my skincare routine, as well as keeping my look fresh and natural, which is why partnering with ChapStick® was an easy fit for me since I always have ChapStick® on hand to take care of both my lip care and beauty prep needs," said Rachel.

As a popular actress, Rachel has had a breakout career. Known for her roles as Summer Roberts in the popular television series “The O.C.” and Dr. Zoe Hart in “Hart of Dixie,” Rachel has starred in a number of successful films and movies and has been seen on the red carpet throughout her career. Between her busy life and professional accomplishments, Rachel has also recently added being a new mom to her list of achievements.

"The goal of our campaign is to open consumers’ eyes to overall lip and skincare needs since the lips are one of the most sensitive areas of skin on the body,” said Donna Barker, Senior Director, ChapStick®. “Rachel Bilson embodies our consumer who focuses on a balance of both beauty and skincare, making her the perfect candidate to represent the brand’s expertise of skincare for lips.”

The campaign will show consumers how ChapStick®, America’s favorite lip balm, continues to move in new directions, focusing on advanced skincare product innovation. The campaign will kick off with a television advertisement featuring Rachel and a series of print ads developed by the Burns Group, New York.

For more information on ChapStick®, please visit www.ChapStick.com or to purchase products directly, please visit www.ShopChapStick.com.

About ChapStick®

ChapStick®, the lip expert, makes it a priority to help people care for their lips all year round. Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need. Marketed by Pfizer through its Consumer Healthcare business unit, ChapStick® offers a variety of products and fun flavors that promote happier and healthier lips. For more information on ChapStick®, please visit www.ChapStick.com and www.ShopChapStick.com and check out www.facebook/ChapStick.

Pfizer Inc.: Working together for a healthier world®

At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more, please visit us at www.pfizer.com.

Contacts:

Pfizer
Sally Beatty, 212-733-6566
or
Coyne PR
Stacey Kobeszko, 973- 588-2000
skobeszko@coynepr.com

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.