The Unbelievably Lucrative Business of Teeth Whitening

​When Diane Solomo started offering teeth whitening in her upscale salon last year, she thought it would be a nice addition to her line-up of hair styling services, eyelash extensions, and manicures.  LIttle did she know that in just 7 months time, teeth whitening would be responsible for 60% of her total revenue.  So popular, that Solomo opened a second smaller salon offering just teeth whitening services.

"As a business owner, I was trying to bring something new and innovative to the salon," said Solomo. "I had no idea of its popularity, and no idea that I would be opening a second salon across town to focus solely on teeth whitening products and services."

Solomo represents a growing trend among salon and spa owners as well as individual entrepreneurs wanting to capitalize in the very lucrative multi-billion dollar industry. 

John Betances, a business man from Los Angeles decided to lease an inexpensive salon suite instead of an entire salon.  Betances, with absolutely no salon experience at all, leased the suite for just $175 per week, which is best compared to an executive suite, but for the beauty and personal services industry,  His salon suite furnishes 3 teeth whitening stations and is busy 6 days per week.  "Believe it or not, my total investment to get opened, along with the equipment and teeth whitening supplies from Davinci Teeth Whitening cost under $1,000," said Betances.  "I am talking to a few more salon suites so that I can offer it in more cities."

One of the most popular teeth whitening manufacturers which is also where Betances purchase his supplies, is Davinci Teeth Whitening based in Boca Raton, Florida.  Davinci is one of the only whitening manufacturers who actually sell to dentists as well as salons and spas throughout the U.S., Europe, South America and Asia.  "We get requests from all types of individuals and businesses," said George Domaceti, spokesperson for DaVinci Teeth Whitening.  "Many salons are now moving over to Davinci Teeth Whitening as we are the only manufacturer to offer genuine Hydrogen Peroxide to salons in lieu of Carbamide Peroxide, which until now, the salons had no choice.  Carbamide does not work effectively, and certainly not activated in under an hour by a teeth whitening light."

In Dallas, Andrew Moore and his wife, Traci, run a Davinci Teeth Whitening business in the mall.  "We started with negative income to now brining in $40,000 a month," he says. 

The concept of non-dentist teeth whitening is traced to Florida and is quickly spreading through most of the United States.  "There are all kinds of people getting involved with the large majority doing great judging by re-orders," said Domaceti.  "They are not just in salons either," he continued. "Some open in malls, others lease chairs in salons.  Some host in-home teeth whitening parties, and others open their own dedicated teeth whitening salon.  I've seen it all, and it all seems to be doing great!"

Most salons charge between $100 - $200 for a simple 15-minute treatment.  "Clients are more than happy to pay that, as Dentists charge more than twice that amount.  I happen to know this because I am using the exact same Davinci teeth whitening formula as they are, so my clients are very happy," said Solomo.

In New York City's Kalcutta Salon, teeth whitening is so popular that they had to move to a larger location to accommodate those getting hair services as well as those getting their teeth whitening.

As more and more people are embarrassed by anything but a "Hollywood smile," teeth whitening may be the latest to land on the menu at salons and spas this year.  You may also be seeing it in unlikely settings as people are jumping to capitalize on a very lucrative business.