At the 14th Annual FCS Annual Portfolio Awards, the Financial Communications Society (FCS) recognized 34 financial services providers for excellence in their advertising, collateral and digital media. Citi was the big winner, who, along with its Citi Smith Barney and Citi Private Bank brands, won a total of 16 awards, including 4 Gold trophies. Other big winners included Ameriprise Financial (eight awards, including one Gold) and Merrill Lynch (seven awards, including one Gold). The Interactive Best In Show award was won by Barclays for its online ad called “The Pressure is On.” Barclays, along with its iShares and iPath brands, won 11 other awards including two Gold trophies. Two print advertisements from American Express, “Tina” and “Larry David” shared Best In Show honors for the Consumer Retail category. In addition, American Express took home three Gold trophies. Two Collateral entries garnered Best In Show honors: Lord Abbett’s “The Craft of Managing Money” brochure won in the B2B category, while Trade King’s “Power to the Investor” brochure won in the Corporate Image category. The Multicultural Best In Show Award was presented to BMO Capital Markets for its “Ambitions This Big” print advertisement in Mandarin Chinese.
This year’s Awards competition included more than 370 entries, with Gold, Silver and Bronze trophies awarded to Collateral, Web Sites, and Advertising in print, television, radio, out-of-home, direct mail, interactive and multimedia categories. Winning entries were received from 34 financial services providers, including investment firms, credit card companies, investment banks, brokerages, mutual funds, insurance companies, and commercial banks.
The awards were presented at a gala dinner on May 15th in the Hammerstein Ballroom at Manhattan Center Studios in New York City. A sell-out crowd of 500 professionals from the financial services, media, advertising and marketing industries attended the event, which was sponsored by Condé Nast Portfolio, Forbes, BusinessWeek, The New Yorker, The Economist and CNBC.
For a full list of award winners, please visit www.fcsinteractive.com.
About The Financial Communications Society (FCS)
The Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids (www.fcsraceforkids.org) which has raised more than $1 million for three children’s charities.
For more information on the FCS, please visit: www.fcsinteractive.com or send an email to info@fcsinteractive.com.
Contacts:
Kevin Windorf, 908-391-2723
portfolio@fcsinteractive.com
