Research and Markets (http://www.researchandmarkets.com/research/db83d2/the_new_rules_for) has announced the addition of the "The New Rules for Communicating to Boomers: Environments for Aging Webinar Series 2008 on CD-ROM" report to their offering.
As the first Baby Boomers start to cash Social Security checks, more and more organizations are catering their products and services to this large, diverse and vital community. Especially challenged in this regard are those who provide services for the aging. Housing, long term care, healthcare, personal services all are needs the Baby Boom generation will look to fill. But traditional messages that have worked with those over 60 in the past are out the window. It's a new day and successful organizations in the next three decades will be those who unlock the key to the boomers.
Matt Thornhill, founder and president of the The Boomer Project, will speak live via webcast May 15 about how to connect with and serve America's largest and most influential demographic group. His presentation will demonstrate how his proprietary research findings from the Boomer Marketing Report can allow more effective communication with this increasingly important cohort. Mr. Thornhill's webcast is presented by The Vendome Group, publishers of Long Term Living for the Continuing Care Professional and the presenters of the Environments for Aging live conference. Mr. Thornhill was a keynote speaker at the recent live conference in Tucson, AZ. The 2009 live conference will be held in Boston.
Presentation Objectives
Participants in this program will:
- Discover why Boomers behave the way they do now (hint: it's rooted in Boomer psychology, sociology and anthropology).
- Learn the importance of structuring emotionally meaningful and positive messages.
- See how to craft messages that are relevant to Boomers.
Who Should Attend? - C-suite executives - Adminstrator - Facilities Planner - Facility Manager - Marketing Manager - Finance Manager - Finance Provider - Aging Program Coordinator - About the Speaker
What Is Included?
The CD includes the audio of the presentation, the slides prepared by the speakers and a .pdf file of the slides for printing. Your computer does need an audio component to use this CD. We recommend that you have both Windows Media Player and RealPlayer installed on your machine to ensure the best possible playback
For more information visit http://www.researchandmarkets.com/research/db83d2/the_new_rules_for
Contacts:
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax
(USA): 646-607-1907
Fax (International): +353-1-481-1716
