The Apple TV Is Dead: $99 Next-Gen Model To Be Called iTV, Run iOS, And Play Back At 720p

The next version of the Apple TV is coming soon. There's been a few rumors over the last month that the next version will be around $99 and feature some sort of cloud-based streaming . But that's about it. Well, the crazy kids over at Engadget apparently have it on good authority that those two rumors are correct and the next Apple TV, or as it will be called, the iTV, is right around the corner. Like it or not, this might be the device to finally spring media streamers from a niche market to the mainstream. Just in time for the Boxee box and the Popbox to swing in and steal the show.