EAST HANOVER, NJ -- (Marketwire) -- 03/08/12 -- Wheat Thins, the brand known for encouraging consumers to embrace every experience, no matter how big or small, is celebrating NCAA Basketball fans across the country by issuing tips for covertly viewing NCAA® March Madness® games at work. The move is part of the brand's "Do What You Do" campaign and its role as the official cracker of the NCAA.
"We know our fans are passionate about rich experiences, and especially about college basketball," Jim Low, senior marketing director for Wheat Thins at Kraft Foods, said. "That's why we're excited to be a part of March Madness and to help our fans enjoy every game of the tournament."
The tips range from time management strategies to stress relief tactics to, of course, snacking recommendations, and include:
To share your own tips and stories, visit www.facebook.com/wheatthins or join the conversation on Twitter @wheatthins.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands -- Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident -- generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).
NCAA, March Madness and NCAA Basketball are licensed by or trademarks of the National Collegiate Athletic Association.
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