Watch Apple’s First iPhone 5 TV Ads: “Physics”, “Cheese”, “Thumb” and “Ears”

September 21, 2012 at 22:46 PM EDT

Apple's making commercials again, but this time they're really really good. If you're not sold on picking up an iPhone 5 yet, these ads first spotted by Macstories will probably get you stoked.

Apple’s making commercials again, but this time they’re really really good. If you’re not sold on picking up an iPhone 5 yet, these ads spotted by Macstories will probably get you stoked.

Each ad has a theme and a one word name. The ads show off different capabilities of the iPhone 5, and I must say that they’re extremely compelling. Have a look:

Physics

Cheese

Thumb

Ears

My favorite one definitely has to be “Thumb”, as it shows off Apple’s genius marketing and ability to explain the complex in a simple way. Well done, Apple.

Also, I’m not surprised that “Maps” wasn’t released as an ad.

UPDATE: Does the voice sound familiar? Apparently it’s Jeff Daniels from The Newsroom.

[Photo credit: Flickr]