IBM Scoops Up Silverpop
April 10, 2014 at 10:29 AM EDT
IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool that promises to provide users with a way to understand their customers better and offer more personalized experiences based on what they know. For instance, if you know that your customer is an… Read More