My Site Launcher a Fresno California based search engine placement company offers website testing in managing your website and increasing its online visibility. Our company uses cutting edge website promotion techniques, including press release writing and submission, video creation and optimization and advanced SEO programs.
August 27, 2014
Fresno, CA, United States – /PressCable/ —
My Site Launcher- Fresno Web Design Service offers its comprehensive website and SEO services to busy Small Business Owners in Fresno California.
We have found that website testing seems to have just recently come in the limelight when Facebook was criticized for testing with its news rss feeds. A number of notable website operators arrived at Facebook’s defense, most predominantly one of online dating website OkCupid’s founders who, in summary, said that nearly all website owners don’t know what they are doing, and they experiment on human to find the solutions. “But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site,” wrote OkCupid Co-Founder Christian Rudder. “That’s how websites work.”
Rudder is only partly correct – website operators don’t do ENOUGH testing. Need proof? Look at conversion rate optimization. The “Adobe 2013 Digital Marketing Optimization Survey” showed that 86 percent of companies set aside 15 percent or less of their online marketing budgets to optimization activities, including the 53 percent who allocate less than 5 percent.
By the same token, the typical site conversion rates are under 1 percent for 35 percent of the businesses surveyed. Furthermore, Adobe found that those committing more than 25 percent of advertising budgets in conversion rate optimizing are twice as likely to enjoy higher levels of conversion rates.
And, as you may be acquainted with, conversion rate optimization starts with testing, but many marketers, designers and developers, don’t feel they have the needed tools or resources available to test and optimize. Fortunately, a variety of testing tools and resources are available for those who would like to get their digital feet wet with seeing how users interact with their websites and what tests that designers and developers use to notice possible improvements at our Fresno Web Design Company.
Contact Info:
Name: The Owner
Organization: My Site Launcher
Website: http://www.mysitelauncher.com
Phone: 559-776-8834
ReleaseID: 60938
