Executives are raving about a new marketing strategy which has been increasing company sales across the board. Learn about 'Paleo Marketing' and how it can help to measurably grow company profits.
London, UK - November 26, 2014 /MarketersMedia/ —
A recent experiment showed that Paleo Marketing helped to grow 3 companies’ profits by an average of 143.7%. We got in touch with the inventor of Paleo Marketing at the firm Carter & Kingsley, to find out more.
Paleo Marketing is an idea that comes from the behaviour engrained in humans during the Paleolithic period – around 10,000 years ago. It actually provides a basis for why human beings do certain things today. If it’s understood why humans took certain actions in the past, it’s possible to influence the outcome of future human behaviour.
The triune brain model explains how human brains are split into three areas. Humans developed these three brains over thousands of years, as they evolved from basic animals into smarter thinking human beings. The most fascinating thing is that people are still controlled by the most basic ’lizard’ brain.
“For example, if you’re watching a firework display, a loud explosion might make you jump. Even though you’re not in any actual danger, you can’t help but jump when you’re alarmed”, says Michael Maven, business growth expert at Carter & Kingsley.
This is the idea behind Paleo Marketing. For example, the need to reproduce still exists in human beings. Although today, this need can present itself as the need to find a sexual partner. Whatever a persons opinion, it can’t be denied that this need exists in every healthy adult.
This translates to services that people can purchase. Because it is the reason that dating services will always be appealing, no matter what the economy looks like. And if this is understood, the strength of a marketing message can be increased and the value of a dating brand can be made much more attractive.
This can all be used to measurably improve company performance, with results being provided much faster than before.
Michael Maven is author of ‘The Scientific Marketing Codex’ and ‘Get Better Customers Now’, a speaker and creator of the client acquisition and retention system at Catchandretain.com. He builds high level ‘bespoke’ profit growth strategies for VC portfolios, investors and business owners with his firm, Carter & Kingsley. Visit their content website at http://www.ProgressYourProfits.com
For more information about us, please visit http://www.progressyourprofits.com/
Contact Info:
Name: Michael Maven
Organization: Carter & Kingsley | www.ProgressYourProfits.com
Address: 2nd Floor, Building 3, Chiswick Business Park, 566 Chiswick High Rd, London, W4 5YA
Release ID: 69081
