McDonald’s: Like ‘Trying to Turn the Titanic’

On Friday, McDonald’s (MCD) fell 1.5% after reporting unpalatable earnings and sales for the fourth quarter of 2014, and warning that the unsavory performance would continue into 2015. Sterne Agee’s Lynne Collier likens McDonald’s woes to “trying to turn the Titanic”: Associated Press While changes are underway (marketing, menu, customization), we do not project a material turnaround in [...]