The newest player in the online wine club scene, Wine Club World, is revolutionizing the way Americans evaluate and purchase wine, bringing small-batch, boutique wineries on California’s central coast to the forefront of a national marketplace previously inundated with a “more is better” mentality.
Solvang, CA - February 23, 2015 /MarketersMedia/ —
For the majority of America, a trip to California’s central coast sounds pretty perfect at the moment, as arctic blasts continue to pummel much of the rest of the country with frigid temperatures. But for this country’s wine loving population, a trip to this preeminent wine region is an alluring option any time of year, due to the plethora of award-winning, one-of-a-kind wines available in the area’s many tasting rooms. It used to be – not so long ago – that the only way to obtain a bottle of wine of this highly regarded stature was to visit the tasting room itself. But the revolutionary new Wine Club World has set out to change that.
Wine Club World sets itself apart from the current online wine club standard by partnering directly with central California’s small, often family-owned, vineyards and wineries.
“Our winemakers benefit from the additional market exposure, and our members benefit by gaining exclusive access to phenomenal wines that simply cannot be obtained anywhere else. It’s a win-win,” an obviously passionate Jennifer Finnell, co-founder of the innovative concept, states.
On the subject of value, “Yes, we’re more expensive than your Lot 18’s or your Club W’s,” explains Wine Club World managing partner, Nathan Willingham, addressing the club’s primary opposition right from the get-go. “But we’re not after the masses. We’re not after mass-sales volume, either. Our purpose – our passion – is to introduce these hard-working wine makers and their amazing wines to those out there who will genuinely appreciate the dedication that goes into crafting a wine of this caliber. We’re here for the real wine lovers – not the wannabes.”
Since the re-launching of the website in January, Wine Club World’s concept has been well received among the wine enthusiast community, already impressing accomplished restauranteurs and known wine connoisseurs, alike – along with a grateful and adoring member-base.
“The concept might take some time to catch on, but each month we see growth based greatly on our members simply spreading the word. And let’s face it – you don’t rush out and tell your friends about a new wine club unless you’re genuinely impressed. That’s what really makes us happy,” says an equally happy Jennifer Finnell.
Recently dubbed the “real wine lover’s wine club”, Wine Club World is poised to change the conversation regarding direct-to-consumer wine sales, especially for those wine lovers of a more discerning palate. The club frequently features wines of a 90+ point rating by nationally recognized wine experts, including the upcoming March wine features from Standing Sun Wines and Falcone Family Vineyards.
“You can drink wine, or you can experience wine,” says Finnell as she slowly twists the cork screw into a bottle of Falcone 2012 Syrah – a Wine Club World March feature. Thankfully, she also pulls down two glasses – this reporter feels like she’s in for a treat!
To learn more about this innovative new wine club, and gain access to exclusive small-batch, boutique wines not available anywhere else, visit www.wineclubworld today.
**Elyse Hoffman is a freelance journalist and wine enthusiast extraordinaire, specializing in the food and beverage industry and exotic travel.
For more information about us, please visit http://www.WineClubWorld.com
Contact Info:
Name: Jennifer Finnel
Organization: Wine Club World
Release ID: 75511
