The Skellee website has recently gone through a copywriter super powers face lift. The USP had been the missing link in educating visitors but that has now been addressed.
London, United Kingdom - February 25, 2015 /PressCable/ —
The author of the Skellee Superhero short stories for children books, AnneMarie Callan, had envisioned how Skellee would be perceived by visitors to the Skellee website. She had confidence that the subject matter was obvious. However, it was soon brought to her attention that a face lift was needed.
She had emphasized ‘The Skellee Rescue Service’ as the brand for the series of books, but apparently it lacked transparency!
Alan Steacy, a freelance copywriter, whom she met in a private FaceBook group, visited the Skellee website and informed her that she had a branding problem.
His first thoughts, as a professional copywriter, were the unanswered questions of the unique selling point, which could so easily have demonstrated the uniqueness of the website immediately on visiting it.
He advised her that the crucial Who, What, Where, When and How had not been clearly addressed. He offered copy suggestions she could use to help with her branding.
AnneMarie acted on these suggestions. She re-crafted her copy, created her first Skellee contest, and has seen an immediate increase in her website traffic and opt-ins.
AnneMarie Callan said, “I was very surprised by Alan’s assessment as well as grateful for him taking time to study my website. It was the first time that anyone had given me such useful feedback on how I was branding the Skellee website. He also gave me excellent advice on what words I might use to bring clarity.”
“I believe that those of us who are entrenched in our art or business activities cannot always see clearly from an outside perspective. Copywriting is a “Superhero” skill not mastered by most. Whilst I was convinced “the Skellee Rescue Service” theme was obvious in and of itself, I soon learned that was not the case. I was overlooking that important fact before it was brought to my attention”.
AnneMarie resolved this issue by posting a YouTube video on the home page of the Skellee website. The video gives an introduction to the Skellee Superheroes and the Skellee Rescue Service, whilst incorporating the essential elements of branding… the Who, What, Where, When and How of the product.
Text related to the content of the video is included under the video, giving visitors two options of acquiring the necessary information related to the Skellee brand.
Points emphasized include:
·Exactly who the Skellee short stories are designed for, which included the age group.
·The outcome the Skellee Superheroes will achieve by using their cool super powers.
·The logistics of how the superhero rescue team works, from notification to the end result.
·The benefits a child will gain from reading, or having the stories read to them.
·The unique learning tool incorporated within the story.
·Other pertinent information on the Skellee series, such as competitions and future Skellee goods.
She sees now how the branding of a product benefits from professional input and strongly advises employing the help of a professional copywriter when setting up a website or creating promotional sales material.
With the changes, AnneMarie Callan is confident future visitors to the Skellee website will feel compelled to opt-in and download the free book, Zerro Skellee. This book serves as an introduction to the Skellee Superheroes and their unique super powers.
For more information about us, please visit http://www.skellee.com
Contact Info:
Name: AnneMarie Callan
Email: am.callan@gmail.com
Organization: AnneMarie Callan
Address: Rushton, Barrowford BB9 269EA
Phone: +442032391226
Release ID: 75608
