Interactive Media Strategies has launched a new program called Content4Marketers (C4M). It helps companies with creating compelling and engaging content for marketing and customer outreach programs.
Boston, USA - November 19, 2015 /MarketersMedia/ —
Interactive Media Strategies, the digital media research and consulting company, has launched a new program called Content4Marketers (C4M). The program helps companies with creating compelling and engaging content and thought leadership material that can be used for marketing initiatives, resource libraries, social media posts, blogs and new customer outreach programs.
Studies on content marketing effectiveness show that online audiences respond to and share content such as infographics, research findings, best practices and engaging videos. This is particularly true in B2B technology marketing, directly addressed by C4M.
View the video announcement here:
As part of the program, IMS works with marketing and product teams of technology companies to produce quality content like white papers, case studies, research briefs, infographics, webinars and webcasts. These deliverables can be enhanced with video including executive interviews, analyst video briefings and video press releases.
For marketers looking to capture the attention of potential buyers by leveraging data and content, the C4M program provides excellent value with the possibility to choose from an array of options without any lock-in period. Competitive pricing ensures that start-ups, SMBs and enterprise customers can create plans to fit their budgets and requirements. Perpetual content licensing and promotion of content using the IMS network is part of all engagements. With all this and more, C4M opens up exciting possibilities for marketing teams in the technology business.
For more information on the C4M program visit here.
“IMS is excited to announce the C4M program which provides a smart solution to the content needs of technology marketers,” said Paul Ritter, Managing Director, IMS. “We all know content is king and in this era of social media, more and more companies are looking for interesting content that is relevant to their customers, website visitors and social media followers. The C4M program enables marketers and sales teams to use a combination of website content, downloadable materials, market research and engaging videos as part of their content marketing initiatives and customer outreach programs.”
About Interactive Media Strategies
Interactive Media Strategies is a market research and online video consulting company founded in 2002. IMS analysts conduct research and provide consulting services on technologies, services and best practices related to digital media and cloud solutions. IMS has worked with clients in the US, Europe and South America to provide custom market research and provide industry insights to help guide their businesses and seek out new growth opportunities, including go-to-market strategies, lead generation programs, partner outreach initiatives, channel development and product marketing strategies.
For press-related inquiries contact pr@interactivemediastrategies.com
www.interactivemediastrategies.com
For more information about us, please visit http://interactivemediastrategies.com
Contact Info:
Name: Chris Ritter
Organization: Interactive Media Strategies
Phone: 303-501-9250
Video URL: https://youtu.be/FNI3bFaAXP8
Source: http://marketersmedia.com/new-content-program-for-technology-marketers-from-ims/96996
Release ID: 96996
