• Acquisition to strengthen its garage aggregation business • Target to grow four-fold by FY2017
Crossroads India Assistance Pvt. Ltd., India’s largest road side assistance services company has acquired MeriCAR.com, India’s first online aggregator of car garages. The acquisition will enable Crossroads to strengthen its garages network across the country. As a part of this acquisition MeriCAR.com founder Rakesh Sidana will be joining Crossroads and will be heading a newly created vertical:- Point of sales and services(POSS) Network. Crossroads initiated a high speed growth plan working on a 360 degree approach, early last year and is all looking at a four-fold growth by FY2017.
Speaking about the acquisition Mr. Puneet Sharma, Chief Operating Officer, Crossroads said, “We are creating a marketplace for garage owners and mechanics to expand our reach geographically and increase our customers’ base with new product line of automobile related service packages. This Acquisition would help us to build a branded garages network across India using MeriCAR existing network infrastructure. The deal also broadens our intellect power –with Mericar team on board, we would be able to fasten our garage aggregation process, which we look as a key growth driver for us going forward.” Last year Crossroads upgraded its Service offerings with new brand identity, adding industries best brains in terms of work force, launching the entire digital platform for its services thru technology led innovations, upgrading the infrastructure and reach with new product range.
Started in 2008 as listing model, MeriCAR created a unique value proposition for helping car owners for repairing and car servicing. Mericar raised an angle funding from My First Cheque, Gautam Sinha and Rajan Anandan (MD, Google India).“Strong Customer acquisition is the key to success of any business and Crossroads has been building it with persistence for a long time now. I would be happy working with great team at crossroads with the same vision of organizing the aftermarket by building a large network of garages in India. This is going to be a bigger and wider collaboration for a great success together.” says Mr. Rakesh Sidana Crossroads is expanding its reach across the country by offering services through its digital platform apart from its traditional road-side assistance (RSA) brick and mortar model. The company has recently expanded its retail sales teams to energise it’s operations in Maharashtra, Karnataka, Tamil Nadu, Telangana, West Bengal, Gujarat, Uttar Pradesh, Goa, Orisa and Rajasthan. Post this acquisition, Crossroads would soon be surpassing 1000 branded garages across India. The company wants to grow this number to over 5000 garages in next two years time.
“Crossroads through its own infrastructure and also inorganically through a rapidly expanding “point of sale and service” (POSS) infrastructure and creating the largest network of workshops in India. These POSS partners are validated on a multitude of parameters and carry the crossroads branding that reassures customers of the service that they have come to expect of crossroads. We are pretty sure that this new found synergy will help crossroads realize its vision of being the largest marketplace for mechanics and garage network in India” says Mr. Harish Lakhera, CEO, Crossroads.
Crossroads is not just expanding its footprint but revisiting its existing markets with a renewed vigour. The company has deployed senior management teams in west and south of India to garner a larger share and achieve more penetration for Roadside Assistance ‘RSA’ as a category in which it has been a leader. “Currently we have 500 plus employees along with affiliated 30000 partners network and our target to reach the 1500 plus employees with 50000 partner network mark by 2017.” added Mr. Puneet Sharma
Crossroads as a company endeavors to leverage the advantage of its focus on digital technology to its customers and has undertaken various initiatives including a revamped ecommerce site (www.crossroadshelpline.com) and launching a mobile app “Crossroads RSA” available on Google Play store.
About Cross Roads
Cross Roads India Assistance is India’s largest & only ISO 9001:2008 certified 24×7 roadside assistance company (RSA). Cross Roads provide Emergency Road Side & Vehicle Breakdown Assistance for all four wheelers and two wheelers covering services like mechanical faults, Towing, Flat Tyre, Key Lockout, Battery Jump Start, Engine overheating and fuel exhaust. Established in 1999, Cross Roads today have more than 16 years of ground level experience and presence in both B2B & B2C business across top cities with established network of over 17850 direct & indirect workshops. Cross Roads serves its 4.1 million strong customer base through its vast network of associate workshops spread over 4678 cities across the country. Cross roads today attend and serve more than 1500 repairs per day that makes it 1 repair in every 90 secs. Maintaining high service levels, Cross Roads offers a turnaround time of 29 mins to its customers with an accuracy rate of 89.6%.
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