Increased Awareness About Food Intolerance Products Predicted to Augment the Gluten-free Food Market in the US Until 2020, Says Technavio

According to the latest research study released by Technavio, the gluten-free food market in the US is expected to grow at a CAGR of over 10% until 2020.

This research report titled ‘Gluten Free Food Market in the US 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments such as snacks and bakery products.

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“In recent years, the penetration of food-intolerance products has increased in the US because of growing awareness about diabetic, lactose-free, and gluten-free food. The global gluten-free food market grew by more than 30% from 2006 to 2010. It has been reported that about 8%-13% of consumers purchase gluten-free food products because a member of the family has celiac disease or is intolerant to gluten. However, 31.6% opt for gluten-free food products for general health and digestive reasons, 35% for their nutritional value, 26% to lose weight, 21% for healthier skin, and 17% to alleviate joint pain,” said Vijay Sarathi, one of Technavio’s lead analysts for food and beverage research.

Product segmentation of gluten-free food market in US 2015 (USD billion)

Salty snacks

The salty snacks segment was valued at USD 468.8 million in 2015. Approximately 18 million Americans are on a gluten-free or gluten-restricted diet due to medical reasons. However, it is estimated that close to 1.6 million Americans opt for gluten-free foods despite having no medically diagnosed condition that requires them to do so. There is also an overall increase in snacking, which has in turn fueled the gluten-free food market in the country.

These are some of the factors that have contributed to the demand for gluten-free snacks in the US. This demand is expected to rise during the forecast period. Some popular gluten-free snack brands offered by Snyder's-Lance include Cape Cod, Snack Factory, Pretzel Crisps, Eats mart Naturals, and Lance.

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The primary factor for the growth of this segment is the introduction of new products in the market. Gallo snacks from Molinos Río de la Plata SA is a leading gluten-free products brand in Argentina due to its healthy image and successful marketing campaign. It is expected to increase its dominance in the US market during the forecast period. The product contains only 99 calories and is available in a range of flavors.

In 2015, the bakery products segment was valued at USD 422.3 million and is expected to reach USD 650.9 million by 2020, growing at CAGR of 9.04%.

Other

The gluten-free pasta market stands as one of the top segments in the others sub-segment. In 2014, Italy was the market leader in this segment globally, followed by Germany and the US as the most attractive markets for this segment. The primary ingredients used for gluten-free pasta are corn; brown rice; and a mixture of corn, quinoa, potato, and soybeans. There exists ample potential in the US market for manufacturers to develop gluten-free pasta. In this regard, Harvest Innovations and Heartland Harvest have entered into a partnership to share knowledge and expertise to deliver a gluten-free pasta, tapping into the growing market. Pasta Lensi delivers a high-quality dry pasta through its special formulation and production processes. In terms of new product development, Barilla has introduced its gluten-free products in the US market. The product is certified gluten-free and contains no GMOs. Also, with the wide availability of options in the market, gluten-free ready-to-eat meals are one of the most convenient options available. The food is readymade and gluten-free, offering a healthy option for people with celiac disease and other forms of gluten intolerance.

In 2015, the others segment was valued at USD 185.1 million and is expected to reach USD 325.6 million by 2020, growing at a CAGR of 11.95%.

Browse related reports:

• Global Gluten-Free Packaged Food Market 2015-2019
• Global Health and Wellness Food Market 2015-2019
• Global Food Intolerance Products Market 2015-2019
• Global Naturally Healthy Foods Market 2016-2020
• Global Meal Replacement Market 2016-2020

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About Technavio

Technaviois a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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