Global Advertising Display Market 2016-2020 - Growing Popularity of Handheld Devices - Research and Markets

Research and Markets has announced the addition of the "Global Advertising Display Market 2016-2020" report to their offering.

The global advertising display market is expected to grow at a CAGR of 5.88% during the period 2016-2020.

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing.

Improved measurement tools will likely propel the growth of global advertising display market during the forecast period. With improved advertising-related display hardware and technology, billboards and other mediums are likely to be equipped with motion tracking cameras and other sensors that will track a viewer's focus point on the advertising display. These sensors display advertisements in accordance to the viewer's mood and capture user data to measure the reach of the campaign.

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

Key vendors:

• LG Display
• NEC Display Solutions
• Samsung Electronics
• Sony Corporation.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by type

PART 07: Market segmentation by application

PART 08: Geographical segmentation

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/z3zwtq/global

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