This Week’s ETF Launches: PureFunds Embraces ‘Alternative’ Tech

Upstart exchange-traded fund (ETF) sponsor/manager PureFunds has made a name for itself by embracing subsector and various thematic products. Its PureFunds ISE Cyber Security ETF ( HACK ) became a runaway hit and, at one time – before the recent market swoon – amassed more than $1 billion in assets. Since then, PureFunds has continued to roll out more tech subsector products and, today, features one of the most diverse line ups of specialized technology ETFs.