Taptica to Showcase Data-Driven Advertising Solutions at Mobile World Congress

Taptica, the leading mobile user acquisition platform for advertising agencies and brands, will be attending Mobile World Congress, which opens today in Barcelona, Spain and finishes on March 5, where it will be showcasing its mobile advertising solutions.

With users migrating from desktops to the ‘cookie-less’ environment of mobile devices in ever-growing numbers, the use of advanced tools to track behaviour and thereby enable targeted advertising is of increasing importance.

Taptica works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm. It targets the best matching audience for each campaign by taking into account user parameters such as location, gender, age, interests, habits, device and more.

It is able to offer a more accurate picture of user behaviour due to its growing database of user profiles based on the utilisation of artificial intelligence and machine learning on a big data scale. Taptica's database currently includes 200 million user profiles globally, with more than 100 data points available on each user, that have been acquired from more than 10,000 mobile campaigns.

Visit Taptica in Hall 8, Booth D50 at Mobile World Congress.

Taptica will be showcasing its recently-launched data analytics tool that delivers unprecedented insights into mobile user behaviour and demographics for precise mobile ad campaign targeting for the benefit of advertisers, and demonstrating how its solutions address the following key trends:

• Big Data: data, and context, are king – big data must be used to adapt and deliver engaging, personalised content to the right consumer at the right time.
• Internet of Things: the proliferation of mobile through wearable devices and connected lifestyle.
• 5G: the next generation of cellular wireless, slated for mass deployment in 2020, will enable faster throughput and higher bandwidth, which is likely to demand new infrastructure and corresponding changes to the world of mobile advertising.

To learn more about Taptica, visit www.taptica.com.