Development Trends of the Chinese Home Appliance Industry in 2014-Market Trends and Opportunities

Albany, NY -- (SBWIRE) -- 06/02/2014 -- Although subsidy policies have come to an end in late May 2013, China's home appliance industry is still growing amid the economic downturn. With urbanization intensifying, and the post-80s and 90s generations becoming main consumption power, growth of China's home appliance industry will mainly be driven by replacement and upgrade demand. With an eye on the enormous business opportunities driven by e-commerce, leading home appliance vendors have aggressively deployed e-commerce channels and shifted focus to high-end smart home appliances which emphasize connectivity to the Internet.