GE Money and Lumber Liquidators Launch Consumer Financing Program

GE Money, the consumer lending unit of General Electric Company (NYSE:GE), and Lumber Liquidators (NYSE: LL), the nation’s largest hardwood flooring retailer, announce a multi-year agreement to offer consumer financing. The Lumber Liquidators credit card offers consumers a no annual fee card with special financing options and 0nline account management. The card is managed by GE Money’s Sales Finance unit, which provides billions of dollars of consumer financing through more than 145,000 small business locations on Main Streets across the United States.

“We continue to bring value to consumers, both in our product offering and customer service,” said Rob Morrison, senior vice president of store operations for Lumber Liquidators. “The Lumber Liquidators card will help us achieve continued growth, and enable our customers to make the flooring purchases they need and want.”

Lumber Liquidators offers 150 varieties of flooring, including solid and engineered hardwood, bamboo, cork and laminate. According to Catalina Research, the hardwood flooring industry is estimated at $2.5 billion, and is anticipated to experience continued expansion. To support current need and planned growth Lumber Liquidators will continue to open stores in the new year.

“Lumber Liquidators is a highly respected and recognizable company and we're honored that they've chosen GE Money as their financing program provider,” said Sharon Burkitt, vice president of sales, GE Money – Sales Finance. “We look forward to working with them by providing innovative financing solutions.”

About Lumber Liquidators

Lumber Liquidators is the largest specialty retailer of hardwood flooring in the United States. With more than 180 stores and 150 varieties of flooring, including solid and engineered hardwood, bamboo, cork and laminate, and featuring premier brands such as Bellawood Prefinished Hardwood Flooring (with a 50-year warranty), Dream Home, Schön, Virginia Mill Works, and Morning Star, Lumber Liquidators has one of the most extensive selections of prefinished and unfinished hardwood flooring in the industry. Their hardwood lines are made up of more than 25 domestic and exotic wood species in various lengths and widths. For more information, visit www.lumberliquidators.com.

About GE Money

GE Money’s Sales Finance unit, based in Kettering, Ohio, is a part of General Electric Company’s GE Capital division, (NYSE: GE). GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at http://www.gemoney.com.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at http://www.ge.com.

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