With Interest At A Frenzy, Bing Attaches Itself To LeBron’s Hip
July 07, 2010 at 16:42 PM EDT
Sure, D-Wade and Chris Bosh may be teaming up to play together in Miami. But LeBron James has a new partner of his own: Bing . Tomorrow night, millions of people around this country (and likely the world) are going to be tuning into ESPN to watch the NBA star announce his decision about where he'll be playing basketball for the next several years. ESPN has created a special program for the event which they're calling "The Decision" and they're promoting the hell out of it. Microsoft Bing will be sponsoring that show and more importantly, likely donating millions to the Boys and Girls club charity -- a stipulation James' camp wanted for the event.