And Now To See If This Social Search Stuff Actually Works

Yesterday, in a massively botched press launch, Bing released some new features that begin to really tap into the huge amount of social data exposed through its partnership with Facebook. The alliance isn't a new one — the companies have had a friendly relationship ever since Microsoft made a $240 million investment in Facebook that valued the social network at $15 billion in 2007, and Bing launched Facebook's Instant Personalization last October . But Bing's Facebook integration up until now was a little superficial — if you ran a query relevant to something your friend had previously 'Liked' on Facebook, you'd see that in a special module embedded in the search results page. Beginning today, things are getting much more interesting: Bing will actually reorder search results based on friends' Likes (in other words, your friend's recommendations won't just be relegated to a standalone widget, they'll influence the Ten Blue Links).