Apple’s SaaS: Software as a Soul

Over the weekend, The New York Times ran a piece entitled Lessons in Longevity, From IBM . In it, author Steve Lohr looks back at the past 100 years of IBM and points out the keys to their longevity: shifting and adapting to new markets and times. He then lays how three tech powers today — Microsoft, Google, and Apple — may make similar moves to weather the inevitable storms. At a high level, the parallels make some sense for Microsoft, and to a lesser extent, Google. They make no sense for Apple.