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March 09, 2012 at 15:10 PM EST
Apple Goes Big In Texas With $304 Million Austin Campus
Most of the news around Austin this week is centered around SXSW , naturally, but Texas governor (and erstwhile presidential candidate) Rick Perry broke some news today that's unrelated, but still Austin-relevant. Apple, it seems, which has been slowly growing its presence in the state's tech oasis, and chose SXSW weekend as an auspicious time to announce a major new campus in Austin .
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Most of the news around Austin this week is centered around SXSW, naturally, but Texas governor (and erstwhile presidential candidate) Rick Perry broke some news today that’s unrelated, but still Austin-relevant. Apple, it seems, which has been slowly growing its presence in the state’s tech oasis, and chose SXSW weekend as an auspicious time to announce a major new campus in Austin.

There isn’t much known about the campus or its purpose, but Perry’s announcement does note that the price tag is a hefty $304 million, so it’s more than just a new building or two on the existing Riata Vista Circle. It’s estimated that it will add 3600 jobs over the next decade, doubling Apple’s employment in the area.

The existing buildings and employees are reportedly focused mainly on administrative duties, and a few related to chip engineering. Apple told Reuters that the new campus will be in customer support, sales, and accounting. Not the most exciting thing in the world, but essential to supporting Apple’s increasing software base and customer responsibilities.

To sweeten the deal, the state has earmarked $21 million from the Texas Enterprise Fund to help with the cost of establishing the facility. That’s less than $6000 per job if things pan out as expected &Mdash; a bargain. Perry’s press release lauds the fund as having successfully created thousands of jobs and much revenue for the area. So far, the TEF has spent $443.4 million, matched by over $15 billion in other tech investment in the state.



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