UPDATE: McDonald's Names Steve Easterbrook Global Chief Brand Officer
April 12, 2013 at 10:21 AM EDT
McDonald's Corporation (NYSE: MCD ) announced that its board of directors has elected former McDonald's executive Steve Easterbrook as executive vice president and global chief brand officer. Easterbrook, 45, will have global responsibility for marketing, menu development and consumer and business insights. Easterbrook will succeed Kevin Newell, who recently