Upfront Network Television Advertising Rate Hikes Could Be Better
May 13, 2013 at 11:52 AM EDT
The good news is that U.S. television broadcast networks, namely The Walt Disney Co.'s (NYSE: DIS ) ABC, CBS (NYSE: CBS ), News Corp.’s (NASDAQ: NWSA ) Fox, and Comcast’s (NASDAQ: CMCSA ) NBC, can expect advertising rate hikes of about six percent this week during