magicJack Names Mary Kennon Vice President of Customer Experience

magicJack VocalTec, Ltd (NASDAQ: CALL), a leading cloud-based communications company, today announced it has named Mary Kennon as vice president of customer experience. A longtime industry veteran with more than three decades in telecom including over a decade at AT&T, Kennon has taken the lead on client services as part of the broader repositioning of the company, which includes developing processes and programs to increase customer satisfaction and loyalty.

"We are delighted to appoint Mary as our new vice president of customer experience. Customer care is an important area for magicJack and one where we will be devoting greater resources, enabling us to provide the superior level of customer care that one should expect in a recurring revenue business such as magicJack," said Gerald Vento, CEO, magicJack. "Mary has worked on the client end of the telecom industry for over 30 years, giving her an exceptional depth of experience at all customer touchpoints, and her experience with magicJack positions her to take our support organization to the next level."

Kennon has been serving as magicJack’s director of operations and compliance since the company was launched in 2008. In this broad role, she oversaw web content, collections and HR functions as well as supporting regulatory and elements of customer care, helping the company evolve into one of the world’s leading Voice over IP (VoIP) companies.

She was previously director of client invoice services for AT&T. Managing more than 50 employees, she oversaw client invoice processing which included client transition, operations, production support and system development. She helped streamline processes through increased mechanization, which reduced costs without reducing customer experience.

Kennon launched her telecom career at Western Electric, which was purchased by AT&T. She held a variety of positions with increasing responsibility, eventually being named as the operations manager to support resellers of long distance services.

About magicJack VocalTec Ltd.

magicJack VocalTec Ltd. (Nasdaq: CALL), the inventor of the magicJack and the industry’s original VoIP (voice over IP) service in 2008, is a leading cloud communications company. With its easy-to-use, low cost solution to telecommunications, the Company has sold more than 10 million award-winning magicJack devices, now in its third generation, and has the use of more than 30 technology patents. It is the largest-reaching CLEC (Competitive Local Exchange Carrier) in the United States in terms of area codes available and certification in number of states.