WEST ELM TO OPEN STORE IN WASHINGTON, D.C. FEATURING LOCAL MAKERS

Home furnishings retailer West Elm announced today that it will open a new retail store in Washington, D.C. on Thursday, October 23rd, 2014 at 9am. Located in Logan Circle, the more than 14,500 square foot store will feature a curated selection of products made by artists located in the D.C.-area through West Elm’s LOCAL initiative. The store will also feature an expanded West Elm Market assortment including products for the functional areas of the home. To celebrate the opening, a limited edition Washington, D.C. tote bag designed by Typecase Industries will be given away to the first 300 shoppers with a $50 minimum purchase. The Local Circle store is West Elm’s second retail location in Washington D.C. The first is located in Georgetown.

West Elm’s LOCAL initiative taps into local entrepreneurship by empowering the teams in West Elm stores to find makers and designers, building and nurturing a creative network of craftspeople. “It’s important to us that the assortment in every store be reflective of the community in which that store is located,” said West Elm president, Jim Brett. “The Washington D.C. area has an incredible group of makers, designers and crafters who we’re excited to showcase and introduce to our customers.”

The D.C. Logan Circle store includes products from the following local makers:

The store will incorporate both temporary and permanent art installations that are inspired by the environment, culture, architecture and heritage of the area including a map of D.C. made from reclaimed lathe wood and installations made from reclaimed, corrugated steel and weathered, industrial sliding doors. Like all West Elm locations, the store will be a creative, community-driven space designed to help customers discover their personal style at home. Customers can work with a free Home Stylist in the store’s Design Center, or in their home, to pick paint colors, fabric swatches or design a furniture plan.

The Logan Circle store will open with a first look at West Elm’s holiday assortment, which includes an expanded collection of dining and entertaining pieces, as well as new collaborations and handcrafted pieces from Haiti, India, Peru and the Philippines. At opening, bedroom furniture and coffee and side tables will be 15% off.

For up-to-date information on in-store promotions and events, D.C. residents are encouraged to like the store page on Facebook: http://www.facebook.com/westelmdc and follow the store on Instagram @westelmdc. West Elm D.C. is open Monday-Thursday 9am-8pm, Friday-Saturday 9am-9pm and Sunday 10am-6pm. The store’s address is 1728 14th Street NW and the phone number is 202-986-2165.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand offers choice in products and services, builds community through connections with customers, collaborators and associates, and focuses on consciousness in everything we do, from handcrafted and local products to supply chain transparency and sustainability. Headquartered in Brooklyn, NY, West Elm introduced its first catalog in 2002, followed by its first store in 2003. The brand’s complete assortment can be found in 67 retail stores in the United States, Canada, Australia and the UK and around-the-clock at www.westelm.com. We also offer international shipping to customers around the world and have an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.